Pickmotion GmbH
Christmas Catalogue
The Pickmotion Christmas catalogue was a printed product created for the international B2B market in three language versions: German, English, and French.
- Year
- 2020
- Role
- Graphic Designer · Photographer
- Scope
- Concept · Photography · Editorial Design · Print Production
- Programs used
A cohesive set of international print catalogues with culturally adapted designs and a consistent visual system for B2B Customers.
Challenge
- The catalogue had to be adapted for three different language versions.
- Cultural differences required a distinct visual approach for the French edition, which focuses more on New Year rather than Christmas cards.
- The design needed to remain cohesive across all editions while allowing for content and visual adjustments.
Goal / Objective
- Create a visually cohesive catalogue system across all three languages.
- Adapt the French edition to a New Year–focused theme while maintaining overall brand consistency.
- Design a clear, high-quality print catalogue suitable for international distribution.
Solution
- Photographed the catalogue cover images to match the distinct themes of each edition.
- Designed a Christmas-focused visual concept for the German and English versions and a New Year–oriented design direction for the French catalogue.
- Ensured all layouts were print-ready and consistent across editions.